Leading through empathy and understanding
Honest, direct, jargon-free language that builds trust.
Thoughtful and sensitive language that reflects the feelings and experiences of your audience, and how you impact them.
Respectful, gender-inclusive, person-first language that is easily understood by your audience.
Language that reflects awareness of race and racism, and the need to take action to end racial inequities.
Gillian Vrooman founded Empath Leaders to share her thoughtful and socially conscious approach to communications. She brings over 15 years of experience helping public service organizations expertly communicate and engage on critical issues.
A creative and results-driven communicator, Gillian cares deeply about the outcomes of her work and draws on the thoughtful consideration needed to expertly communicate on sensitive and complex topics.
She has broad public sector knowledge, including experience with health, regulation, anti-racism, and local government. In particular, Gillian is experienced in responding to the many challenges communities are facing, from the COVID-19 pandemic, opioid overdose crisis, and climate emergency, to developing guidance and best practices for local governments, through serving as Director of Communications and Engagement with the College of Pharmacists of BC, and Manager of Communications and Engagement with the Auditor General for Local Government. She is a leader in developing thoughtful purpose-driven communication strategies, meaningful public engagements that support decision-making, and transforming complex information into clear messages.
I’m thrilled to be launching Empath Leaders to share my thoughtful and socially conscious approach to communications with you.
Empath Leaders formed as an idea after reflecting deeply on how I can meaningfully contribute my professional expertise to make an impact on the many challenges we face today.
Whether it’s responding to the climate crisis, improving equity in the health sector, or tackling housing affordability, I know we won’t get anywhere without empathy and understanding.
Celebrating the many achievements of Black people is something we should be doing all year long. Black History Month reminds us that the contributions of Black people are underrepresented in society, and the importance of increasing that representation and valuing the many contributions Black people make. It’s also a time when an abundance of learning resources and ways to support black people and communities are shared each year.
